OUR STORY
FYNBOS ELEGANCE
Handcrafted in Hermanus, South Africa, our jewelry is a tribute to the Western Cape's rich biodiversity. Each piece is meticulously handcrafted by our skilled artisans, using traditional techniques and ethically sourced fragments of Fynbos, a unique vegetation found only in this region. As we create wearable art that embodies the essence of South Africa, we also support local Fynbos harvesters, contributing to their livelihoods and promoting sustainable harvesting practices. Explore our collections and experience the spirit of South Africa in every unique piece.
Fynbos
/ˈfeɪnbɒs/
noun
Fynbos (which means “fine-leaved plants”) is an extraordinary type of vegetation that occurs solely on the southern tip of Africa
Fynbos is a totally unique kind of vegetation that makes up 80% of the Cape Floral Kingdom, two-thirds of which are found only in Western Cape, South Africa (nowhere else ON EARTH!). Fynbos plants, such as Proteas, need fire to be able to release seeds and reproduce
Most Fynbos is extremely rare and in danger of dying out completely (1,700 Fynbos plants are threatened with extinction), which is why the Cape Floral Region is a UNESCO World Heritage Site
Fynbos is both the smallest and the richest of the Floral Kingdoms. Table Mountain alone hosts as many plant species as the UK; all 1 500 species of them - which makes the Western Cape more botanically diverse than the richest tropical rainforest in South America, according to WWF. And that includes the Amazon…
All Fynbos in our products have been sustainably sourced